Re-design for existing labels for
MADRE TERRA brand in Ecuador,
for two of their leading products
(The communication strategy, creative and marketing of this project is handled by
our sister company QuindeLove www.quindelove.com)
From the beginning I knew we wanted to use illustrations in the design, so we started the exploration for the style and elements on the labels, showing their main ingredients.
After the first sketches I started making test on Adobe draw and these were the selected illustrations.
By combining the two main ingredients over two tones of green to create contrast.
Thanks for watching!